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Toni Mascolo and Brother Guy co-founded the first TONI&GUY salon in 1963 in Clapham, London, joined later by their two brothers Bruno and Anthony. By the late 1990's the company had grown from a single salon to over a hundred in over 20 countries world-wide.
Driven by their philosophy of pushing the boundaries of hairdressing and delivering creativity, quality and consistency to every client, Toni and Guy Mascolo were one of the first to begin the franchising boom, with the first franchised salon opening in Brighton in 1988.
TONI&GUY have remained at the forefront of the hairdressing industry and has pioneered the professional hairdresser, exceeding all industry standards to make expertise available on a global scale.
TONI&GUY launch a global trend collection every year directed by Global Creative director Sacha Mascolo-Tarbuck and created by the International Artistic Team taking inspiration from international fashion collections and popular culture, forecasting trends that implement the whole industry.
TONI&GUY is the 'Official Sponsor to London Fashion Week' and create the hair for over 60 designer catwalk shows each year working with top designers including Giles Deacon, Todd Lynn, Jean- Pierre Braganza and William Tempest.
TONI&GUY was voted as a 'SuperBrand' for a fourth time in 2011 and 'CoolBrand' twice (accolades given to only the UK's strongest and coolest brands). TONI&GUY is the FIRST EVER hairdressing company to receive both nominations.
TONI&GUY has over 420 salons in 42 countries worldwide, employing over 5000 in the UK and a further 2000+ employees across the world!
Every year TONI&GUY hold an awards ceremony at Battersea Power Station inviting over 3000 staff from around the world to come together for a family celebration of catwalk presentations featuring designers including Giles, Bora Aksu and Todd Lynn, collection demonstrations and our Perfect Salon awards.
In 2008 Toni Mascolo was awarded an honorary OBE for his services to British Hairdressing and in 2009 he was also awarded for his outstanding contribution to charity by the Hair and Beauty Benevolent for his work with the TONI&GUY Charitable Foundation.