This is NOT an advert for Frankie's
I remember when Frankie's placed their first blatant spam advertising on this blog. It's quite amazing that they can take the time out from their empty bar in the bowels of Futian's free trade zone to deliver so many ridiculously dull pieces.
For those who haven't been to Frankie's yet, imagine an American bar with all the life and cheer sucked out of it. Now imagine being the only person inside it, except for inanely grinning waitresses. Now pretend that in the area around you there are nothing but zombies and the only reason they haven't come inside yet, is because they couldn't get a fucking taxi either. This is the authentic Frankie's bar experience.
Should you venture down anyway, you'll enjoy the cultural highlights of Shenzhen in the form of country music. If you can't be bothered to go to Frankie's for this, you can recreate the joys of country in your own home. Get drunk, beat up your wife, and then cry like a bitch whilst playing the same basic guitar line over and over again. Ladies, it's essential for you to be single and then get drunk and moan like a bitch about men whilst playing that same basic guitar line over and over again.
What else is available in Frankie's in Futian? Well don't forget the overpriced imported whisky - they claim it's the only imported whiskey in town. But they lie, all whisky is imported because they don't make it in China. It comes from places like Ireland, Scotland, Japan, (even America if you count Bourbon - which I do). This is exclusivity Shenzhen style, if you have no selling points - invent some.
Then lets get to those Frankie's burgers, if you enjoy a good piece of meat utterly ruined by being overcooked and served with limp and overheld vegetables - you'll love Frankies. The rest of us will probably stick to places that know how to cook.
The best thing about Frankie's is you'll always be with friends - assuming you enjoy your own company. The rest is all downhill from there.
Comment
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Comment by Profanipenguin on May 25, 2012 at 10:10am -
I found it interesting that the offending blog post was not only such blatant spam but it had been SEO optimized in order to force it up to the top of the search engine results - which suggests that the guy not only wanted to rob SZS of some marketing spend, but he was gaming his audience. I'll confess - me too. Which is why a Google search for the bar will now reveal this review and one other (written elsewhere - by the penguin) in the top results...
I've found in interesting that the majority of toys out of the pram comments about this review - have come from people who never use SZS. Is it because my review came spiralling out of the ether into their hands, or because Frankies had a "write an angry response for us and get a free beer" afternoon? If it's the latter you can draw your own conclusions about how busy the place was yesterday.
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Comment by Wade Wilson on May 25, 2012 at 9:42am -
Buzz marketing, astroturfing, these are techniques to try to sell something without the target market being aware that they're being sold.
A lot of people find it annoying, as it presupposes that the target market is too stupid to realize that they're being marketed to.
It's not so much unethical as insulting.
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Comment by David - 戴維在中國 on May 25, 2012 at 9:09am -
Regardless of opinion on the matter if a man wishes to promote his wares in public he should accept it getting shot down, as one man's paradise is another man's purgatory.
I have been to Frankie's (once) it was OK, I accept the over-grinning is irritating and over - priced drinks are a tad on the outrageous side, but as I like my meat well done (charcoaled) the Burger was good for me. Regardless of style (like it or hate it) one thing is true, it gives a wide view as many have commented so people have a better idea of the experience there which is never a bad thing.
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Comment by Back in the Nutsack on May 24, 2012 at 9:06pm -
There's also the paid section. Very affordable, for all I remember :-)
Normally what people do, is they start groups revolving around a place and post there. Or they create events at their places. Also works.
Advertising through blogging is... kinda lame.
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Comment by Biophoton on May 24, 2012 at 8:44pm -
Frankie's can be very happy, with this NOT advert they got the best promotion - for free.
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Comment by Profanipenguin on May 24, 2012 at 7:01pm
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Sonny, that's the point of a review to be emotive and define an experience. Frankie's is shit may be a shorter way of saying things, but it's not really a review is it? Everyone who actually uses this forum knows who I am, so I'm not hiding behind an avatar either.
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Comment by Profanipenguin on May 24, 2012 at 6:56pm
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Yes, the penguin went once. No, he wouldn't go again.
No advertising in blogs and forum posts (which has also been done by this guy) is a part of the SZS rules. There's a free classified section for that.
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Comment by Sonny on May 24, 2012 at 6:55pm -
@ Isabelle, I really appreciate your educated opinion! And once again I totally agree with you. To be clear I don’t know the owner and have no investment in Frankie’s …. My only point is the manner in which this place’s name has been dragged through the mud by someone who hides behind an avatar. Each of us has an opinion and their own way to define an experience, and if his experience was bad then by all means express it. But is it necessary to express it in this way? Bit dramatic to say the least.
However from the responses I would say Frankie’s should thank him for the great publicity!!! May even go check it out myself :-)
***this post was in no way sponsored by ZEN Guesthouse www.zen-guesthouse.com ***
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Comment by Screaming Frogs on May 24, 2012 at 6:41pm -
My point: I find Frankie's nice. Not promoting it more than any other place, just responding to a hateful message that I believe was not fair. I'd like to ask what the problem is with what some people call "soft advertising"? I am not an advertising guy so I don't really understand the ethical line here.
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Comment by Robert on May 24, 2012 at 5:33pm -
@Wade, most people don't sign off their blogs: Frankies, Chef and Chief Bottlewasher.
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