High Impact Strategic Business Sense Series (3d)

▼Relevance, EED & Top 100 Global Brands (2012)▼

○ ○ ○

So invaluable were the lessons and specifically, key takeaways from the 6th Annual (2011)

BrandZ™ Top 100 Most Valuable Global Brands study that I'm hanging on to them even as

we use this blog to transition to the 7th Release. Strategy and Emotional Experience

Design (EED) being among my core passion and expertise, I couldn't help but notice

the shifting tides and trends toward Emotion, Function, Localization and Interna-

tionalization & their role in the success of this year's Top 100 above and below.

By 2003 when Donald A. Norman argued that “Scientists now understand how

important emotion is to everyday life, how valuable. Sure, utility and usa

-bility are important, but without fun and pleasure, joy and excitement,

and yes, anxiety and anger, fear and rage, our lives would be incom-

plete” in his book Emotional Design: Why We Love (or Hate) Every

-day Things, a reviewer called the Computer Science professor's

work: “practical info on design, but some far-off fantasy”. And

yet what is increasingly clear and paying off for adopters of

EED which Forrester Research defines as “creating interac

-tions that engage users by catering to their emotional

needs” is that any serious & innovative organization

smart enough to embrace relevance as a reality

and requirement in the consumer experience

while backing up their high quality product

lineup or services with emotional expe-

riences like Chinese brand Yili Group

has done, is likely to enjoy great

success. Brand affinity mainly,

is now all about emotional

connection and bonding

with audiences and

consumers alike.

Pending blogs

in the series

will delve

deeper

○ ○ ○ ○ ○ ○

High Impact Strategic Business Sense Series

(Previous iterations) (Follow the Dove)

○ ○ ○The Preceding Blog is part of my series

○ ○ ○

○ ○ ○

Click here for more videos

PEACE

TT