▼Identify the Right Mob Based on Your IRM Strategy▼
You Won't Benefit From Anonymous Criticism
SECURITY & BUSINESS PIECE BY THiNKTaNK. INSPIRED BY SETH GODIN
○ ○ ○
There are valuable lessons strategically-oriented Social Media savvy minds borrow from the Information Security playbook to avoid unnecessary paralysis or distraction. Most times, without even realizing it.
The job of the CISO (Chief Information Security Officer) these days has expanded to Disaster Recovery & Business Continuity (Planning), Compliance, the identification, prioritization, measuring and monitoring of security risks based on business goals and objectives. And yet, every Security Office has to begin at the same ground level: by understanding and intelligently defining their information risk universe.
In layman terms, think about toddlers being dropped off at school. They're taught from that early age to look for mommy or daddy's car, motorcycle, granny's smiley face, etc. and to not follow or talk to total strangers promising to take them home.
IRM (or “Information Risk Management”) works much the same way by determining—from people, processes (including regulations) and technologies—the scope and span of security risks and controls (whether those be Confidentiality, Integrity or other Availability factors and requirements) needed to protect information assets. And that is where the deviations begin.
Just as business objectives differ and hence, the scope of an organization's IRM compared to another, or a plane lands in London or New York but its passengers are headed in different directions, or the school kid waiting to be picked up or walking home, so is Social Media.
A purpose-driven Social Media player is not required to follow passengers headed for Melbourne when in fact his goals and objectives dictate that he head for San Diego. And therefore, it's incumbent upon him to protect and ensure his strategic vision is not tampered with or adversely adulterated by any mob. Not just the wrong mob.
You can't teach everyone you come into contact with how to think, use computers, understand the web, HTML and Social Media. So, the smartest use of your time is to identify the only mob that matters: the mob headed in the same direction as you. Or put differently, work for the latter. Then execute around an IRM strategy that puts you and them on course for success through collaboration and being of value.
Over to you, Seth...
I recently heard from a TED speaker who was able to quote, verbatim, truly nasty comments people had posted about her talk.
And yet, I've never once met an author who said, “Well, my writing wasn't resonating, but then I read all the 1 star reviews on Amazon, took their criticism to heart and now I'm doing great...”
There are plenty of ways to get useful and constructive feedback. It starts with looking someone in the eye, with having a direct one on one conversation or email correspondence with a customer who cares. Forms, surveys, mass emails, tweets—none of this is going to do anything but depress you, confuse you (hey, half the audience wants one thing, the other half wants the opposite!) or paralyze you.
I'm arguing that it's a positive habit to deliberately insulate yourself from this feedback. Don't ask for it and don't look for it.
Yes, change what you make to enhance delight. No, don't punish yourself by listening to the mob.
○ ○ ○
Related SSN & Design 360° Series Blogs
○ ○ ○